The Diamond Empire. Parts 1 and 2
(eVideo)
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, 102 min.)
Status
Description
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More Details
Language
English
Notes
Participants/Performers
Narrator: Richard Denton.
Date/Time and Place of Event
Originally produced by Media Education Foundation in 2004.
Description
This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever." It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love - an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities. MEF is delighted to be able to make this powerful educational resource available to teachers once again.
Target Audience
Grade 9+
Target Audience
Higher education.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Denton, R., MacFadyen, G., & Roberts, J. P. (. P. (2014). The Diamond Empire . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Denton, Richard, Gavin. MacFadyen and J. P. (Janine P.) Roberts. 2014. The Diamond Empire. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Denton, Richard, Gavin. MacFadyen and J. P. (Janine P.) Roberts. The Diamond Empire Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Denton, Richard., Gavin MacFadyen, and J. P. (Janine P.) Roberts. The Diamond Empire Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
36fcfd4c-366a-f644-0820-8568e9c6e91c-eng
Grouping Information
| Grouped Work ID | 36fcfd4c-366a-f644-0820-8568e9c6e91c-eng |
|---|---|
| Full title | diamond empire parts 1 and 2 |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2024-10-28 16:20:27PM |
| Last Indexed | 2024-11-20 02:13:14AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jan 23, 2024 |
| Last Used | Nov 16, 2024 |
Marc Record
| First Detected | Jan 28, 2022 10:08:40 AM |
|---|---|
| Last File Modification Time | Oct 28, 2024 04:20:33 PM |
MARC Record
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| 520 | |a This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever." It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love - an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities. MEF is delighted to be able to make this powerful educational resource available to teachers once again. | ||
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