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NoveList Plus: Find reading recommendations for all ages, series lists, and more. Great for learning about popular books and topics. Includes fiction, nonfiction and audiobook recommendations and reviews.
Author
Publisher
Crown Business
Pub. Date
c2013.
Language
English
Description
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage...
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